About Hobson’s Choice

A home project asks a great deal of the people you choose to work with, not only during the design and installation, but long after the room is complete.

For almost 50 years, Hobson’s Choice has designed kitchens, bathrooms and living spaces with that responsibility in mind. From our studios in Bath, Swindon and Winchester, designers, project specialists and installers work together to guide each project from its earliest ideas through to completion and aftercare.

Nearly 50 years of considered change

Nearly 50 years of considered change

Where it began

Hobson’s Choice began with kitchens, but the needs of our clients have rarely stopped at the edge of one room.

  • Photo: The 1977 launch party in Swindon with special guest Eric Morecambe.

Experience that benefits your project

Our experience working in individual homes gives us an understanding of where projects can become complicated, which decisions need to be resolved early, and what will matter once the room is in use.

For clients, that means clearer advice, fewer avoidable problems and a project shaped by informed judgement from the first ideas through to installation.

Kitchen Design Talking With Client About Appliances
“From the conception to the finished installation, Hobson’s Choice were at all times excellent to work with.”
— Ms I McNeil

One team, shared responsibility

A well-resolved project depends on the decisions made during design being understood by everyone involved in delivering it.

At Hobson’s Choice, designers, project specialists, warehouse teams and installers work within the same business. That shared knowledge helps protect the original design intent, reduces gaps between different stages of the project and gives clients a clear point of responsibility throughout.

A Hobson's Choice designer explaining kitchen design plans.
Hobson's Choice installers reviewing mechanical and electrical drawings during a kitchen installation
Hands reviewing a kitchen floor plan and material samples during a design meeting.

The relationship continues after installation through support that includes scheduled follow-up visits and help with furniture, fittings or appliances should an issue arise.

This continuity is one of the most important benefits of working with Hobson’s Choice: the project is not simply handed over and forgotten once the fitting is complete.

Meet the Team

Every project is supported by designers, project specialists, warehouse teams, and installers who understand how their roles contribute to the finished room.

That shared responsibility gives clients clearer communication, stronger continuity and access to people who know the project well enough to resolve questions properly.

Richard Carter, Managing Director and Owner of Hobson's Choice
Managing Director
Richard Carter
Richard Keyes, Design & Sales Director
Director of Sales & Design
Richard Keyes
Charlotte Wright, Design Consultant
Design Consultant
Charlotte Wright
Pieter Du Toit Design Consultant
Design Consultant
Pieter du Toit
Cassie Nelson-Hall
Design Consultant
Cassie Nelson-Hall
Philip Harrison, Design Consultant
Design Consultant
Philip Harrison
Marketing Director
Marketing Director
Graham Craig
Marketing & Communications Executive
Marketing Executive
Imogen Lester
Richard Brown, Operations Director
Operations Director
Richard Brown
Jan Mcpherson
Administration
Jan Mcpherson
martin Spencer, Head of Installations
Head of Installations
Martin Spencer

How that experience takes shape

The clearest expression of Hobson’s Choice is found in the homes we have helped create and the relationships built along the way.

Selected projects show how different properties, priorities and design challenges have been resolved, while client comments provide an independent view of the care, craftsmanship and support experienced throughout the process.

“We have been enormously impressed with the finished bathroom and have recommended the company to one of my husband’s colleagues.”
— Mrs Arnold

Visit our studios

Our studios in Bath, Wiltshire and Winchester offer the opportunity to meet the team, experience the furniture and materials, and begin exploring what may be possible within your own home.

A studio visit is often the most useful next step: a chance to discuss early ideas, ask questions and understand which direction may best suit your project.

bulthaup kitchen display with island at the Hobson’s Choice Swindon showroom
bulthaup b3 kitchen at Hobson's Choice Wiltshire design studio
bulthaup b3 kitchen system

The moments between the projects

Some of the best memories have happened away from the drawing board: travelling with colleagues and clients, opening new displays, hosting events, celebrating milestones and occasionally doing something that seemed like a good idea at the time.

They are part of the Hobson’s Choice story too, and part of what has kept the business personal after almost 50 years.
The Hobson's Choice team celebrating our award-winning apprentice

Award Winning

Celebrating with our award-winning apprentice at the Pro Apprenticeship Awards.

A view of BMW world, Munich, part of a Hobson's Choice and bulthaup trip with a group of architects

Sharing Time with Professionals

Exploring the sites and restaurants of Munich with a group of architects on a bulthaup factory trip.

A table of RIBA Award winning architects dining at Hobson's Choice, Wiltshire studio.

A Banquet for RIBA Winners

As RIBA Award sponsors, we hosted a special dinner for the winners at our studio.

A Bath estate agent lifts a sausage whilst a Larkhill Butcher laughs in the background.

A Very Memorable Evening

An evening with local estate agents, Larkhill Butchers and a memorable attempt at sausage making.

Members of the Hobson's Choice team pose with an off road quad bike at a team building outdoor event.

Quads, Clays and Arrows

A full company summer get-together brought out the competitive side of everyone.

“A first class service, quality design, top craftsmanship, courtesy and care at all times. Hobson’s Choice is one of the best companies we have ever had dealings with.”
— Mr Williams & Mrs Powell

Where would you like to explore next?

Learn more about our design services and expertise.